A recent 15-unit deal from franchisee Virentes Partners Group will bring Nashville its first Sweet Paris Creperie and Cafe. The deal will oversee development in Orlando, Jacksonville and the Tampa Bay Area in Florida, Raleigh and the Piedmont Triangle in North Carolina, and the greater Nashville area including Franklin, Tennessee according to an article on QSR Magazine.
Although an opening timeline for the Nashville location of Sweet Paris is not yet confirmed, the franchise group plans to open at least one location in 2024 with more to come in 2025 and beyond.
Sweet Paris is known for its inventive take on sweet and savory crepes, coffee beverages, soups, salads, sandwiches, and even offers beer, cider, and wine for brunch festivities. It currently has 18 locations open in the U.S. and Mexico as stated on its website, with confirmed plans for 36 other locations in development, bringing the total to 54 locations in the near future.
The brand will likely choose Franklin, Nashville’s nearby suburb, for its first location in the market. Recently, Franklin was announced to be home to an incoming location of Paris Baguette, a similar Parisian-inspired bakery, for 2024.
Jim D’Aquila, the Managing Member of Virentes Partners Group, told QSR that they were impressed on multiple levels with the fast-casual brand and are anticipating its success in the markets chosen for expansion.
“The festive atmosphere within a Sweet Paris location, the proficiency of the operations, and the extraordinarily wonderful culinary offerings and hospitality set Sweet Paris apart from other concepts in the restaurant industry. With table-side food delivery, its chandeliers overhead, Venetian plaster walls, marble tables, plated food and silverware, it is almost a misnomer to label it as QSR,” D’Aquila said.