National developer Portman announces Highland Yoga as the first retail tenant for The Moore Building, its 16-story Class-A office building in the heart of Nashville’s Music Row district. Highland Yoga at The Moore Building will mark the Atlanta-born yoga brand’s first location outside of Georgia.
Highland Yoga was founded in 2015 by Elsie Brotherton and John Irvin, first opening its doors in Atlanta’s Virginia-Highland neighborhood. Now, the power vinyasa-forward yoga studio has nine locations throughout Georgia and is preparing to expand the brand to Tennessee with the opening of its tenth location at The Moore Building. The yoga brand will occupy 2,182 square feet on the ground floor of The Moore Building and plans to open this May.
“We’re incredibly proud of the community we have built through the Highland Yoga brand over the last several years in Georgia,” said Highland Yoga CEO, Elsie Brotherton in a statement. “Opening our first new-to-market studio is a huge milestone for us, and Nashville was the obvious choice due to its population growth and residents’ strong demand for quality fitness offerings. Partnering with Portman has been a seamless process and we are looking forward to introducing Nashville to our distinctive style of yoga in our stunning new space at The Moore Building.”
Located within walking distance of Broadway, The Moore Building features 236,000 square feet of office space and 8,500 square feet of ground-floor retail. Committed to seamlessly integrating into Nashville’s vibrant backdrop, Portman delivered a state-of-the-art, amenity-rich tower in the midst of one of Nashville’s most walkable and bikeable communities. With an 11,000-square-foot amenity deck that boasts sprawling views of the city, The Moore Building offers employees a one-of-a-kind office experience that prioritizes both wellness and productivity.
“We strategically target brand-aligned concepts that believe in adding to the character of the surrounding neighborhood and prioritize community building,” said Portman’s Head of Retail Development Dotan Zuckerman. “Highland Yoga is the first step in our vision to infuse vitality into the ground-floor retail experience at The Moore Building, driving foot traffic and energy to the street-level of Music Row.”
In addition to The Moore Building, Portman is applying its experience with experiential mixed-use development to two other urban infill projects in Nashville: Starling and Eleven North.
In Germantown, Portman is developing Starling, a 363-unit residential community that overlooks the Nashville Sounds’ First Horizon Park. The project includes an expansion of the Cumberland River Greenway and 17,000 square feet of chef-driven restaurant concepts at the street level, including Retrograde Coffee, Toastique and Social Cantina which will all open later this year. First units will be delivered at Starling in April.
Portman is redeveloping Eleven North, a 10-acre apartment campus in The Gulch, into a connected mixed-use destination with the addition of three high and mid-rise residential towers. Located adjacent to Asurion’s HQ campus and Amazon’s new towers, the project will provide a critical link between the North Gulch and mid-Gulch districts. With direct access to the Gulch Greenway trail, Eleven North will create new paths for seamless pedestrian connectivity to the Gulch neighborhoods as well as provide significant enhancements to the greenway.