Surcheros will be opening its first Tennessee location in the Nashville area in October in the wake of a seven-unit franchise deal with WilCo Fresh Mex earlier this year.
The first location will be at 4060 Cane Ridge Parkway, Suite 703, at the Tanger Outlets in Antioch. The other six locations are expected to open over the course of the next five years. The Tennessee-based WilCo Fresh Mex team will be spearheading the effort, focusing on the Nashville market.
“We have always had ambitious plans to expand in Tennessee, and securing this partnership agreement demonstrates the remarkable growth of our franchise system and the exceptional hospitality we provide in local communities,” said Luke Christian, founder and CEO for Surcheros, in a press release. “We continually seek passionate partners to bring our beloved brand to more communities and the team at WilCo fits the bill along with their extensive experience in the restaurant space and presence in Tennessee.”
The Nashville expansion is not the only one planned for the Georgia-based chain. It has grown to 30 locations since its launch in 2007, but the company has a goal of expanding to 100 restaurants in the next five years, focusing on markets across the Southeast.
Surcheros serves fast-casual Mexican food, including burritos, tacos, nachos, quesadillas, salads and bowls.
“Development has been very exciting for Surcheros, and this is only the beginning,” said Jake Philpotts, vice president of business development and franchise relations for Surcheros, in the press release. “This deal signals the strength of our brand in a new state and ensures a promising and long-lasting relationship with our new partners.”
